eStar Solutions Consultant, Emma Rapadas, details why even a star needs a strategy to win.

eStar CEO, Andrew Buxton, defines retail system building blocks and the importance of getting them right.

Taking Search Engine Optimisation (SEO) seriously for eCommerce websites means giving your brand the best opportunity at being found by your target market - the digital equivalent of being the shop on the coveted High Street corner. Getting your SEO performing on a beautifully designed and easy to use website helps to support the performance of your bricks-and-mortar stores and also maximises your presence with established and new customers.

Senior omnichannel and eCommerce manager Mark Appleford tackles etail decision making.

eStar’s Chief Operations Officer, Kevin Rowland explains what it takes to have a high performing retail IT team.

eStar’s Chief Technology Officer, Matt Neale details why traditional POS is being threatened by new customer journeys.